Branding an individual or a group in a better way has been a primary goal for different kinds of industries. In the music industry, I think that album art is one of the easiest and most common ways to express the brand identity of the artist itself. To use this point of view, AAA will be focusing on the brandings of musicians.
Album Arts Archive(AAA) will be a place that finds value in both old and new covers representing artists. AAA wants audiences to share their memories from watching album covers from their favorite albums or artists. This place can evolve into a multicultural place where you can also participate in live concerts and various other events related to music.
AAA is an artificial branding project done in 2021. Through this project, I was able to use experimental typography skills inside my system and create some unexpected visuals.